2020 was a rough year would be an understatement.
The year was devastating, to say the least. People lost their jobs, opportunities, savings, and even loved ones. The world witnessed an outbreak of racial violence too. Businesses incurred huge losses. A lot of them went bankrupt and had to shut down.
All is all, the world experienced a major economic shock.
“Can we just get out of 2020?”
This was all of us in the past year.
It was a year when everyone wished to fast forward their lives to 2021.
The pandemic forced businesses to shut their offices and move into remote working.
Global lockdowns and office shutdowns left people with no choice but to do everything online, from shopping to working, socializing, communicating, and even dating.
As a result, businesses that had no online presence and relied on offline operations were badly hit due to COVID-19.
But slowly and steadily, they realized the importance of a digital presence for business continuity in these times of crisis. This was the time when the demand for web and mobile app development companies grew like fire.
With the end of 2020, the world is transitioning into the next normal now after dark times. Thanks to the leading pharmaceutical companies, we are witnessing major vaccination drives to fight the deadly virus. Finally, there seems to be some light at the end of the tunnel.
One thing that this pandemic taught businesses the hard way is that a robust digital presence is vital for a business continuity plan to work.
Now that 2021 has begun, let us not look back at the losses and dark times. Let us look forward to a better 2021 with a stronger digital presence.
A leading web and mobile application designing service could help take your business online. Here’s how a strong online presence can change your business game for the better:
Better customer engagement
Maintaining relationships with customers is vital for every business, especially in these times. Keeping your customers engaged will ensure no communication gaps.
Customers like to be updated on new store policies, closures and re-opening, and new products & service offerings, among other things. A digital presence will make customer engagement seamless and more personalized as opposed to offline presence.
However, it is important to realize that sending out meaningless emails or texts won’t be much helpful. Causing communication fatigue would be the last thing you’d want to happen.
A pro-tip to stay clear of causing marketing fatigue- Put more control in your customers’ hands with opt-ins, opt-outs, and content selection. Also, aim for greater personalization to target more effectively.
Access to a larger audience
One of the best things about an online presence is that it opens doors to a wider and more diverse audience.
With an offline presence, businesses merely reach the audience from your local town. But, with a digital presence, you can reach anyone and everyone around the world. Sky's the limit here.
One of the major effects of Coronavirus pandemic is that people around the globe have adapted to the online way of doing things. This holds even for people who were earlier reluctant to the online world.
As a result, the chances that you will reach more customers with an online presence are very high today.
A 24X7 presence
A major drawback of brick-and-mortar businesses with no online presence is that they have fixed store hours. Customers cannot reach out to you or view your product offerings outside of these hours.
Such businesses lose out on lots of potential customers.
With an online presence, your customers won’t have to wait for your store or office to open to be able to reach you since you’d be accessible round-the-clock. This is an important factor for customers especially in these Covid times when convenience is no more a luxury but a need for everyone.
Reach out to a web and app development service for some inspirational ideas to showcase your product and service offerings uniquely.
The coronavirus pandemic has completely changed consumers' way of interacting and buying things. Their behaviors and habits are expected to change even further, emerging from the crisis.
For brands to survive in the post-pandemic world, it is important to react to these changing habits and modify business practices accordingly.
Establishing yourself online would be the first and most important step in future-proofing your business.
Jellyfish Technologies is one of the most reputed web and app development companies with a proven record of delivering reliable web and mobile-based solutions since 2011 to help businesses with a strong digital presence.